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SK-II Future

A perfect combination of SK-II's own black-tech “product ingredients” and black-tech “future retail,” using inter-screen sensor interaction, robot guidance, professional tech skin analysis, and wristband smart retail to unlock SK-II's new “skin” era of intelligent skincare.Six zones were set up in the store: the “Beauty Is Yours” interactive zone, a skin scan station, the PITERA™ lab, a terminal station, a beautiful-skin scan station, and a future retail station. The entrance corridor is wrapped in “fragmented” mirrors, letting your beauty bloom in 360 degrees; using technology, changes in facial expression present different colors and shapes on a large screen, completing an “art creation” belonging to each consumer; technology is embedded in the products—a sensor chip at the base can display product information on an iPad the moment you pick it up, while a sensor built into the cap then
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快闪店
Pop-up type
SK-II
Brands
2018-09-07  (30 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
广场
Venue type
超大型300m²以上
Venue size
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

SK-II Future smart retail: face scan for private skincare tests, custom wristbands, JD LED sensing counters, and chip-triggered iPad product info.


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