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NIKE “Golden Ari”
To celebrate the U.S. basketball team being sent to the Olympics, and Kevin Durant joining the Warriors, Nike worked with Hybrid on the design and oversaw construction of a digital pop-up in San Francisco.
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快闪店
Pop-up type
耐克
Brands
2018-06-08 (49 days)
Dates
潮流运动
Industry
中国 | Shanghai
Location
广场
Venue type
超大型300m²以上
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Called Golden Air, the event celebrates Nike basketball history (especially Foamposite shoe history). All external animations were designed from Foamposite history—from original inspiration (drawn from beetles) to the fact it was the first shoe made by pressing liquid “foam” into a mold.
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