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Prada Dreamscape

Shanghai IFC, the fashion landmark in Lujiazui, recently welcomed a powder-pink pop-up with unique displays selling a special collection, echoing the romantic theme of Prada's Fall/Winter 2019 fashion show.
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快闪店
Pop-up type
普拉达
Brands
2019-11-27  (16 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
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主要用色:
Details
活动Details

Pink walls, carpets and desktops complement walls decorated with flower-pattern silhouettes; signature light-green walls with refined displays cleverly echo. This special series presents flower-element women's ready-to-wear, handbags, footwear and accessories. Florist Nicolai Bergmann also designed a special flower box for the series.


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