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NIKE FP19
In a laboratory-style setting at Shanghai 001, a series of visually striking installations highlighting sneaker features were created, putting the products' black technology and performance in the spotlight.
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快闪店、体验营销
Pop-up type
耐克
Brands
2019-12-05 (26 days)
Dates
潮流运动
Industry
中国 | Shanghai
Location
广场
Venue type
超大型300m²以上
Venue size
Event photos
All(5)
Detail photos(5)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning：
零售区
互动玩法：
产品体验
设计
主要用色：
Details
活动Details
The moment consumers step into the store, eyes are drawn to a floor-to-ceiling large digital countdown at the entrance; flashing LEDs in four black metal structures pave an extreme-speed mood. LEDs show Zoom series fluorescent green, inviting consumers into a speeding world.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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