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Innisfree Cold Orchid Snow House

From January 18 to 20, 2019, Korean naturalism brand innisfree created a limited-time immersive “Cold Orchid Snow House” on the outer lawn of Raffles City Changning in Shanghai to welcome the upgraded Cold Orchid series, staging a three-day consumer pop-up.
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快闪店
Pop-up type
悦诗风吟
Brands
2019-01-18  (2 days)
Dates
美妆护肤
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

Participants become #Gravity Girls#, letting snowballs anti-gravity float with both hands; overview Orchid history understanding #Hibernation Cream#'s past and present; become protagonists exploring Jeju Island orchids in the “Micro Castle”; experience next-gen Orchid Intense series in the snow house, and use an all-new self-developed digital skin self-test system to get skin reports and targeted product recommendations.


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