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Magnum x Alexander Wang collaboration
A collaboration with Alexander Wang created a popular photo spot. Visitors could try DIY ice cream and desserts made on site by a popular chef, and a limited-edition ice-cream-inspired handbag appeared as well.
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体验营销
Pop-up type
梦龙
Brands
2018-10-12 (31 days)
Dates
一线奢品
Industry
中国 | TBC
Location
步行街
Venue type
超大型300m²以上
Venue size
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning：
零售区
互动玩法：
产品体验
设计
主要用色：
Details
活动Details
Using ice-cream shapes, popsicles, marble patterns and other elements combined with ALEXANDER WANG's signature black-white-gray tones to build fashion spaces of different styles.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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