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Kenzo “Fantasy World”

From France, the high-end fashion and beauty brand Kenzo brought a touch of coolness in the deepening summer toward the end of May, blending waves, gardens, and “big eyes.” It opened a novel, bold Kenzo Fantasy World limited-time experience store at Shanghai Shimao Plaza. Vibrant graphic fantasies led us into a surrealist space, bringing a cool summer experience of bold play.
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快闪店
Pop-up type
凯卓
Brands
2019-06-04  (7 days)
Dates
美妆护肤
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
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产品销售
Details
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Area planning:
零售区
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产品体验
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活动Details

The store divides into three zones: youthfully passionate “Eye-Opening,” a space surrounded by light-pink walls full of wondrous playful “big eyes” patterns, filled with eye-opening youthful floral scent; free fresh “Pure Water Paradise,” azure waves and oceanic calm aroma as if on a beach with sea breezes, bringing charming pleasant summer experience; naturally pure “Joyful Skincare,” stepping into a naturally fragrant garden, picking a bouquet, breathing deeply—drifting floral posture awakens inner ease and joy.

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