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Kellogg's x Tmall Club

Starting from the idea that Kellogg's cereal breakfast is shared only with those closest to you, and using modern technology to help long-distance couples close the gap, among other methods, the project aimed to shape the brand, spread word of mouth and open up the western China market.
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快闪店
Pop-up type
家乐氏
Brands
2019-03-01  (7 days)
Dates
快消品
Industry
中国 | Chengdu
Location
广场
Venue type
超大型300m²以上
Venue size
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

Through light-shadow and other modern tech means, craft a luxurious dinner scene for couples to enjoy breakfast.


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