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NIKE “House of Innovation”
As soon as consumers stepped in, they were drawn to a set of interactive installations: four acrylic display cases stood on a backlit glass floor, with an LED-light matrix below. These installations showcased the waterproof function of the hero products. The hero products let runners enjoy a dry running experience in winter without worrying about annoying weather.
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快闪店
Pop-up type
耐克
Brands
2019-09-10 (5 days)
Dates
潮流运动
Industry
中国 | TBC
Location
广场
Venue type
超大型300m²以上
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NIKE House of Innovation greeted guests with acrylic cases on backlit glass floors and LED matrices demoing waterproof product for dry winter runs.
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