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Phoenix News: A Different Live Room

It conveyed a different stance: in an ever noisier world, pay more attention to yourself and to the people around you — amplifying the brand, lifting its impression and encouraging interaction with visitors on site.
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快闪店
Pop-up type
凤凰新闻客户端
Brands
2019-01-01  (1 days)
Dates
生活方式
Industry
中国 | Hangzhou
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

Overall built as a news livestream room, but not the stereotypical one—younger, more internet style, lively warm visual tones that visually urge people to step forward and explore; in copy and image settings, use current hot words and phrases to spark young audiences' interaction.


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