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NIKE Track and Field
Taking as a starting point what Nike co-founder Bill Bowerman said—“so that athletes around the world can feel innovation and drive” and “everyone can become an athlete”—and using “infinity and power” as the main thread, lines create a sense of extension in perspective, producing a sensory impact that successfully lets people feel the passion of sport.
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Pop-up type
耐克
Brands
2017-08-08 (23 days)
Dates
潮流运动
Industry
中国 | Beijing
Location
广场
Venue type
超大型300m²以上
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Starting from Nike co-founder Bill Bowerman's words “let athletes worldwide feel innovation and power” and “everyone can be an athlete,” with “infinity and power” as the main line, using lines' extension in perspective to create sensory impact, successfully letting people feel sport passion.
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