Pop-up delivery platform
+86 400-666-2577
中文 / EN
Cases > Details
Pop-up picks
Interactive tech
Featured

BUICK 9AT

Buick's 9AT pop-up game hall paired a real car with a virtual track. Visitors drove a Regal or Regal GS while a simulated circuit was projected on a giant screen in front of the car; through the windshield they could see the track clearly, with a sense of being there. The 9AT pop-up game hall also had a light-painting photo zone, where players could draw outlines with a light pen and create their own light-painting works.
Save
Copy link
Share on WeChat
Share on Weibo
体验营销
Pop-up type
别克
Brands
2018-08-09  (31 days)
Dates
汽车出行
Industry
中国 | Shanghai
Location
广场
Venue type
超大型300m²以上
Venue size
Event photos
All(14)
Detail photos(14)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

BUICK 9AT open scene let outer crowds watch big-screen racing demos and drew foot traffic.


合作
图片来自网络/资源方,如需认领Contact
Save
Copy link
Share on WeChat
Share on Weibo
Get a proposal Support