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“3/30”理发店也可以开快闪店
时间:  2019-05-10 10:37:48
所属栏目:  行业资讯

快闪店设计是Takara Belmont企业品牌策划推广的一部分,这是一家专门售卖和制作美发相关电器和化妆品的公司。此次设计也包含了发廊咨询和空间设计。在许多行业中,速度对于服务的价值有着深远的影响,比如送货服务:外卖披萨和当天送达的网上购物服务。然而在美发行业中,剪发服务普遍价格低廉,在人们的认知中快速的理发服务等同于便宜的价格。

A design collection proposal as part of a corporate branding plan for Takara Belmont, a Japanese company that specializes in the manufacturing and sales of hairdressing related appliances and cosmetic products, that is also engaged in hair salon consultation and spatial design. In many industries, speed has a direct impact on the values of their services as can be seen with home deliveries for food items such as pizza and same-day delivery for online shopping. However, in the hairdressing industry, where cheap haircuts are prevalent, people have the perception that “a fast haircut” = “cheap price”.

▼“3/30” 美发亭, “3/30” booth

快闪店

快闪店

此外,由于经费和时间的限制,人们光临理发店的时间周期逐年增长,这导致许多人的发型有着各种各样的问题比如头发长度尴尬,变灰,或者发质受损。为了同时解决这些问题,设计师开发出了一种新的服务方式叫做“3/30”,意思是理发服务被切分成三类:剪发,染发,护发。理发店将这些服务分区布置,以便在30分钟的合理时间内提供最高质的服务。服务时间的压缩使顾客每三周都来光临成为可能,使理发成为日常生活的一部分,而不是一件大惊小怪的事情。这种时间短暂且专业的服务旨在为人们的生活增加一种新的习惯,使之能保持一个清爽利落的发型,也比去沙龙店体验全套理发服务更加便捷。理发空间、设备和化妆品都为这项新服务而专门设计。

Moreover, the cycle for customers visiting the hair salons is becoming longer year on year, due to financial or time constraints and this has led to many people with partial problems such as hair that has grown to an awkward length, grey hair or damaged hair. To resolve these issues simultaneously, a new form of service called “3/30 (THREE THIRTY)” was developed. The service is divided into 3 areas, hair cut, hair colouring, and hair treatment. The stores specializing in all the areas offer quality service in the short reasonable length of 30 minutes. So, pressed for time customers can visit the stores with no fuss every 3 weeks, as part of their daily lives. By making this short yet professional service available in between visits to a hair salon for a whole service, a new routine proposed so that people can maintain a clean cut appearance. The space, equipment and cosmetics were all designed to match the new service offering.

▼“3/30”:3种理发服务,30分钟时长,每三周一次,”3/30″: 3 areas,30 minutes,every 3 weeks.

快闪店

3/30 美发亭 | 3/30 booth

快闪店

快闪店

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7-30_booth07_akihiro_yoshida-960x641快闪店

这项新服务侧重于优越的技术、高价值和高营业额,且有助于促进每个客户的到访频率和消费支出。此项目克服了当今美容美发行业人才短缺和大批外流的核心问题,提升了员工的积极性使美发行业变得更加专业同时改变了人们的生活方式。

This new service which focuses on superior technique and high value, high turnover, should also contribute to the rise in the spend of each customer and the frequency of their visit. A project that gets to the core of overcoming the issues faced by the current beauty and hair dressing industry from shortage of human resource and exodus of personnel by boosting the motivation of the staff while highlighting the changes in people’s lifestyles with the hair and beauty salons becoming more specialized.

3/30系列家具设计 | 3/30 furniture

快闪店

▼黑白极简的家具, Black and white minimalist furniture

快闪店

▼三款理发座椅和镜子,hairdressing chair and mirror

快闪店

快闪店

快闪店

15-20170601100811

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▼镜子,mirror

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▼理发座椅,hairdressing chair

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▼座椅细节,Details

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▼柜子,cabnit

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3/30系列产品 | 3/30 Cosmetics

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▼快闪店中的美发用品,Hair Beauty Cosmetics

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